Camera FX! was a labor of love. A huge amount of effort and time was poured into its creation. While now it may be just one of many similar apps out there. At the time of its release it was the only one of its kind in the store and it remained so for quite a while. I thought it was a well crafted app and it was just the beginning of what could be done.
However, despite every effort on my part to build a better app and to get the word out, Camera FX! was an unequivocal flop. It sold very little and generated very little interest in general: Facebook and Twitter usage was fairly minimal and there was only a trickle of app store reviews, favorable or otherwise.
I have limited resources and I cannot afford to spend them on apps that don't generate a return regardless of how much a I like a particular app. It sold so little I could not justify working on it anymore and I think it is starting to show.
Torn between real world constraints and a desire to keep an app I really like I tried finding another solution. I needed to reach a wider audience if there was any hope of Camera FX! surviving. The only way to do that in the app store is to make the app free and the only way to generate revenue on a free app is to put ads in it.
This was not a simple decision and I thought about it for months. I don't like ads. More importantly, there were some who did purchase Camera FX! and they would now have ads when there were none before. Their choice as I saw it was either have ads or own an abandoned app. It's clear what I thought was the better option from their perspective.
To be clear, putting ads in Camera FX! is not about squeezing money out of existing users as there are precious few of you. It is about trying to keep Camera FX! alive as an app which I think is in everyone's interest. That being said, if this new approach doesn't work, I will revert Camera FX! to the previous pay/no ads model.